Fusion® Health can help you experience the health, vitality and wellbeing you’re looking for.

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The Problem
Fusion Health approached Konnect Digital because their website was underperforming. Despite their tremendous brand recognition amongst consumers they weren’t getting the share of natural search traffic they deserved and the website was delivering a poor user experience.
The Result
In 3 months we were able to completely re-build the Fusion Health website addressing all the SEO foundations to avoid further penalty by the search engines and implement an eCommerce component allowing them to generate sales directly through the website.
Our Strategy
Technique # 1
Re-build the Website Information Architecture

Keyword Research

Research top performing industry keywords based on search volume.


Page Titles & Descriptions

Re-wrote page titles to capture full SEO value and meta descriptions to encourage a higher click through rate.

Page URL Slugs

Created SEO friendly URL structure based on page content and target keywords.


Internal linking & Anchor Text

Analysed all website content and identified internal linking structure and anchor texts used to build authority for top-level pages.


Technique # 2
Designed Desktop, Tablet & Mobile Design
Analysed Google Analytics data
to identify devices most used, pages most visited and user flow.
Identified the ideal customer journey
through the website from entrances to the end point of conversion.
Designed new templates
for fully responsive website thinking about the customer journey across desktop, tablet and mobile.


Technique # 3
Website Creation

Converted design templates
into working website on a staging server for internal testing.

Crawled old website and new website
and put together a re-direct spreadsheet of old URL’s to new URL’s to avoid any crawl errors when new website was set live.

Generated new XML sitemap
to tell the search engines how to properly index the new Fusion Health website.


Technique # 4
Create Backlink Strategy

We completed a full analysis
of existing backlinks. Identified poor quality backlinks and had them removed via a disavow process.

Meta Data

Commenced outreach
to build relationships with authority sites in the industry to generate high quality backlinks and potential website traffic from.


Created buyer personas
of ideal client and generated a quarterly content strategy around this working with the writers from Fusion Health.

Do you want to see results like this?

Get Started Now