Web Design Agency
The problem for most business owners is that their website just doesn't generate enough enquiries or sales. You've spent thousands of dollars on a website and very few people find it when their looking online for your products and services.
These problems are usually caused by:
- Poor User Experience: If the website is difficult to navigate, slow to load, or has a confusing layout, users are more likely to leave without taking any action. A poor user experience can lead to a high bounce rate and low conversion rates.
- Not Optimised for Search Engines: If the website is not optimised for search engines, it will be difficult for users to find. A lack of visibility in search results can result in low traffic and low conversion rates.
- Ineffective Content: The content on the website needs to be informative, engaging, and persuasive. If the content is not well-written, doesn't address the user's pain points, or doesn't clearly communicate the value proposition, users are less likely to take action.
- Lack of Targeted Traffic: Even if a website has a high volume of traffic, it may not be the right kind of traffic. If the website is not attracting the target audience, it will not generate leads or sales.
- Weak Calls to Action: If the website doesn't have clear and compelling calls to action (CTAs), users may not know what action to take or how to take it. A strong CTA should be prominent, action-oriented, and communicate the value proposition.
The process of creating a website that attracts new customers who want to buy or ask about your products and services, involves several key steps and considerations:
- Understanding Your Business: Before we start designing your website, we take the time to understand your business and your target audience. This allows us to create a website that speaks to your customers' needs and interests.
- Creating a User-Friendly Design: A user-friendly design is essential for attracting and retaining customers. We design websites that are easy to navigate, with clear calls to action and engaging visuals. This is often referred to as user experience (UX). UX also includes elements such as load speed, mobile-responsiveness, and accessibility so that a website can be accessed easily and used effectively on different devices. All of these elements impact user engagement and conversion rates.
- Optimising for Search Engines: To attract new customers, your website needs to rank well in search engine results. This is often referred to as Search Engine Optimisation (SEO). To generate more traffic to your website, it's important to optimise it for search engines. This involves targeting the right keywords, creating high-quality content, and building backlinks to your site.
- Providing Valuable Content: To attract new customers, your website needs to provide valuable content that answers their questions and meets their needs. Quality content is essential for engaging users and driving conversions. This includes not only written content but also images, videos, and interactive elements that help communicate your message and make your website more engaging. We help you create content that educates and informs your customers, positioning you as a thought leader in your industry.
- Lead Capture: To generate enquiries and sales, your website needs to be designed with lead capture in mind. This includes forms, pop-ups, and other elements that encourage visitors to take action and provide their contact information. Having clear and specific call to actions in prominent locations is especially important for businesses who sell their products and services offline.
- Social Proof: Social proof can help build trust with potential customers and increase the likelihood of conversion. This includes elements such as customer reviews, testimonials, and case studies that demonstrate your expertise and credibility.
- Integrating Social Media: Social media is a powerful tool for attracting new customers. We integrate your website with social media platforms to help you reach a wider audience and engage with customers.
- Security: A great website should have robust security measures in place to protect the site and its visitors from cyber threats and unauthorised activity.
Take a look below at the various websites we have created for other clients.
Use the links to compare the old website with the new improved version.