See what Alex and Christine from Cm Lawyers have to say about working with Konnect Digital.
A modern legal practice dedicated to providing compassionate, practical and people-oriented advice.

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The Problem

As a small boutique legal firm CM Lawyers were finding it hard to compete online with the larger law firms in Sydney. They approached Konnect Digital to put together a strategy to take on the big guys whilst not needing the big budget. Their organic presence was low in the local area and non-existent in the greater Sydney area.

The Result

Within 12 months SEO traffic increased by 472% and the Cost Per Lead (CPL) was down to $37. CM Lawyers were now visible organically for high volume search terms that are highly relevant to their service and generated a good conversion rate from website visitor to qualified lead.

increase in organic traffic
$37 CPL
Our Strategy
Technique # 1
New Information Architecture

Keyword Research

Understanding the business goals, in-depth keyword research was carried out to identify the high volume search terms that were relevant to the business and their target customers.

Website Restructure

Built out the new website information architecture to reflect the new content structure adding more pages and a better user flow through the website.

Website Audit

Analysed the pages on the current website and identified areas to add new pages of content divided into core content hubs.


Technique # 2
Content Audit
existing content and identified areas to improve on.
the key points of difference CM Lawyers had to offer their clients.
Built buyer personas
around the ideal clients in the different areas of law.
Re-wrote entire website content
to be informative and encourage conversions


Technique # 3

Started by creating
high quality unique content in the form of articles and infographics.

Meta Data

Reached out to authority sites
in the industry and acquired inbound links to the website.


Leveraged relations
to secure regular quest blogging spots on high traffic industry specific authority websites.

Technique # 4
Targeted PPC Campaign
Built a PPC campaign
for the local area to avoid highly competitive expensive keywords.
Wrote ad copy
to speak to the local market to encourage higher click through rate.
Set up to land traffic
on highly targeted local pages to drive increased conversions.


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Get Started Now